Napoleon Perdis Life.Style MLC Store Launch

Last night Napoleon Perdis himself opened a Napoleon Perdis Life.Style store in the MLC Centre, Sydney, with a vibrant ‘Safari Style’ party. This takes his Life.Style store tally to three.

Fitting with the theme, a gorilla entertained guests inside and outside its cage, and models paraded Life.Style’s newest addition to its stable of stellar brands, TOME, then posed as living mannequins in the store windows.

Celebrity guests included television personality Kerri-Anne Kennerley, Miss World Australia Erin Holland, Miss Universe Australia 2012 and Miss Universe 2012 3rd Runner-Up, Editor of Shop Til You Drop Alexandra Carlton, Marie Claire’s Anna Saunders and Daniela Elser, actress Tessa de Josselin known for Nerds in Love, In Your Dreams and Drift, artist Felicia Aroney, Cosmopolitan fashion editor Charlotte Stokes, and actress Mia Morrissey known for In Your Dreams and Bat Eyes.

In addition to the existing ready-to-wear brands of Robert Rodriquez, Milly New York, TOME, Demy Lee Cashmere, HABITUAL Denim, accessory brands Kelly Locke, Cecile et Jeanne, 111BeCa, Clare Vivier, jewellery brands Jean Marie Poinot, NACH, Lucas Jack, GREGIO and home wares brand IONIA, the mini department Life.Style store stocks nOir and SHY by Sydney Evans jewellery as well as Klein Reid porcelain. All this sits alongside the iconic Napoleon Perdis cosmetic collection.

Guest celebrated alongside Napoleon Perdis as they sipped on Moet and Tanqueray Gin and cranberry cocktails, along with catering by Salt Meats Cheese that included savoury baklava with chili jam, wagyu beef on a cucumber slice, and pear & ginger tarts.

A fitting opening for a splendid concept store.

001 Erin Holland in SHOWPO dress and Tony Bianco heels

006 models_wearing_tomenyc_13feb2014_-13[1] 026Napolean Perdis in suit and shoes from and Dsquared2 shirt with models wearing some of the new ranges