rebel Stadium of Sport VIP Launch

Last night, Erica Berchtold, Managing Director of rebel, opened their first ‘accelerate’ store with a team of podiatrists, bra-fitters and digital games at Westfield Bondi Junction to 350 elite sportsmen and women, fans, celebrities, personalities and VIP guests were in attendance for the entertaining launch including the stunning Footy Show presenter Erin Molan who MC-ed for the night, rebel ambassadors the Footy Show’s Michael Slater, Diamond Netballer Lauren Geitz, Kayaking Olympic Silver medallist and current world Champion Jessica Fox and swimming multi gold Olympic medallist Libby Trickett.

Other special guests were Footy Show panellist Beau Ryan, former Eastern Suburbs Leagues Football Club and Roosters great Anthony Minichiello, former swimming great Geoff Huegill, Australian water polo player Thomas & Elka Whalan, former Olympic runner Matt & Jess Shirvington, professional boxing and water skiing champion Lauryn Eagle, The Biggest Loser coach and personal trainer Shannon Ponton, Penrith Panthers NRL footballer Trent Merrin, UFC mixed martial artist and big wave surfer Richie ‘Vas’ Vaculik, Sydney Swans AFL footballer Kurt Tippett, Canterbury-Bankstown NRL footballer Josh Reynolds, Cronulla-Sutherland Sharks footballer Jack Bird, of Home and Away and Skithouse fame, actress Phillipa Northeast, Kellogg’s Nutri-Grain Ironman series runner-up Kendrick Louis, Chadwick model Georgie Millar, NRL footballing great Brett Kimmorley, of Home and Away fame, actor Jackson Gallagher, Bondi personal trainer Scott Gooding, Weekend Sunrise news presenter Talitha Cummins, leading Australian nutritionist Lola Berry, singers Briden Starr and Prinnie Stevens, CEO Lauren Miller-Cilento, Sambag’s Sam Wagner, health and well-being expert Joanna MacMillan, rugby player Michael Ryan, former Roosters COO Ted Helliar, Chadwick Models founders Martin + Michelle Walsh, Waratah’s Asher Morris, Daryl Gibson (Head Coach), Dave Dennis, Matt Carraro, Paddy Ryan, Cam Orr, Will SkeltonMichael Brown, Renae Leith-Manos, Paul Gallen, the crew from Fox Sports and more.

With everyone shopping up a storm and all guests leaving with a fabulous FitBit, the night was buzzing with all checking out the latest hi-tech fit-out, taking sports-wear shopping to the next level.

Guest got the inside edge on the latest looks from all the top brands including Nike, Adidas, Under Armour, and more it was nowhere near your average sports store opening!

Rapper Beat The Streets (with break dance crew who have performed with Taylor Swift, Jason Derulo, Jessica Mauboy, Timomatic and Ricki Lee) performed to lyrics including “rebel” and “yellow and black”, with DJ Alice Quiddington.

The RebelRizer cocktails on tap were deliciously dangerous!

JJessica Fox, Lauren Geitz and Libby Trickett

JJo Casamento in Carla Zampatti top, Jeans J jeans, Isabel Marant shoes, and Chloe bag

006Beat the Streets and crew

014Erin Molan in Alice McCall dress, with Beat The Streets and crew

024 RBriden Starr in a top she created, Aje shorts, Tony Bianco shoes and Givenchy bag, and Sarah Haloran in Witchery vest, Zara top and shorts